What the Fish (WTF)


London, UK


Full branding and ongoing marketing service

Seaside Elegance: Crafting What the Fish's Identity from Inception to Innovation

Join us on a journey through the evolution of What the Fish, a distinguished chain of high-end fish and chip restaurants in the heart of London. Honest Design has been with What the Fish from its inception, entrusted to name, brand, and catapult the concept into the culinary scene.

Since then, our collaboration has extended beyond the launch, with ongoing projects that push the boundaries of innovation. Explore the seamless blend of creativity and sophistication as we continue to shape the identity of What the Fish, bringing a touch of seaside elegance to London’s vibrant dining landscape.

Dark Blue
C100 M92 Y40 K42

C85 M49 Y39 K14

C33 M39 Y52 K3

C0 M6 Y8 K0